About Tazzer Group:
Tazzer Group is a dynamic and innovative company dedicated to providing top-tier services across various industries. Our commitment to excellence and customer satisfaction drives us to adopt the latest technologies and best practices in all our endeavors. As part of our digital strategy, we are looking to enhance our online presence and visibility through effective search engine optimization.
Job Summary:
Join Tazzer Group as an SEO Expert and play a critical role in driving our digital marketing efforts. This position involves developing, implementing, and managing SEO strategies to improve our website’s ranking and visibility on major search engines. The ideal candidate will have a deep understanding of SEO best practices, analytics, and performance tracking, as well as a passion for staying ahead of industry trends.
Key Responsibilities:
SEO Strategy Development:
- Develop and implement comprehensive SEO strategies to increase organic search traffic and improve search engine rankings.
- Conduct thorough keyword research to identify target keywords and optimize content accordingly.
On-Page Optimization:
- Optimize website content, including meta tags, headers, images, and URLs, for targeted keywords.
- Ensure website structure and internal linking strategies are optimized for search engines.
Off-Page Optimization:
- Develop and execute link-building strategies to acquire high-quality backlinks.
- Monitor and manage the company’s online reputation and backlink profile.
Content Development:
- Collaborate with content creators to ensure SEO best practices are integrated into the content creation process.
- Provide guidelines and recommendations for creating SEO-friendly content.
Technical SEO:
- Conduct regular website audits to identify and resolve technical SEO issues, such as crawl errors, duplicate content, and site speed.
- Work with web developers to implement technical SEO improvements.
Analytics and Reporting:
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
- Prepare and present regular reports on SEO performance, including key metrics and actionable insights.
Competitor Analysis:
- Perform competitive analysis to identify strengths, weaknesses, opportunities, and threats in the SEO landscape.
- Stay updated with industry trends and changes in search engine algorithms to ensure compliance and effectiveness of SEO strategies.
Continuous Improvement:
- Continuously test and refine SEO strategies based on performance data and industry best practices.
- Stay abreast of the latest SEO tools, techniques, and trends to maintain a competitive edge.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
Experience:
- Proven experience as an SEO Expert, with 5 years of hands-on experience in developing and implementing successful SEO strategies.
- Demonstrated success in improving search engine rankings and driving organic traffic growth.
Skills:
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and similar.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent understanding of on-page and off-page SEO techniques.
- Familiarity with HTML, CSS, and website content management systems (e.g., WordPress).
- Strong communication and collaboration skills.
Benefits:
- Competitive Salary: Based on experience and qualifications.
- Professional Development: Opportunities for skill enhancement and career growth.
- Health Benefits: Comprehensive health insurance coverage.
- Work-Life Balance: Flexible working arrangements and paid time off.
- Innovation Culture: Opportunity to contribute to cutting-edge projects and technological advancements.
Requirements:
- Eligibility: Must be eligible to work in the UK.
- Language: Proficiency in English [other languages as needed].
- Experience: Minimum 5 years of relevant experience in SEO.
Why Join Us:
At Tazzer Group, we offer a stimulating and supportive work environment where your expertise in SEO will play a crucial role in shaping our digital presence and driving our online growth. Join our team and be part of a company committed to excellence and innovation in digital marketing.