About Tazzer Group:
Tazzer Group is a dynamic and innovative company that provides top-tier services across various industries. Our commitment to excellence and customer satisfaction drives us to adopt the latest technologies and best practices in all our endeavors. As part of our growth strategy, we are expanding our digital marketing team to enhance our online presence and engage with our audience more effectively.
Job Summary:
Join Tazzer Group as a Digital Marketing Specialist and play a pivotal role in our marketing efforts. This position involves developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, engagement, and lead generation. The ideal candidate will have a deep understanding of various digital marketing channels, analytics, and performance tracking, as well as a passion for staying ahead of industry trends.
Key Responsibilities:
Strategy Development:
- Develop and execute comprehensive digital marketing strategies to achieve business goals and objectives.
- Collaborate with the marketing team to integrate digital marketing efforts with overall marketing campaigns.
Content Marketing:
- Create, curate, and manage high-quality content across various digital platforms, including blogs, social media, and email.
- Ensure content aligns with the brand’s voice, style, and messaging.
SEO and SEM:
- Implement SEO strategies to improve website ranking and visibility on major search engines.
- Manage and optimize paid search campaigns (PPC) to drive traffic and conversions.
Social Media Management:
- Develop and manage social media strategies to increase engagement and grow the online community.
- Create and schedule social media content, and monitor performance across all platforms.
Email Marketing:
- Design and execute email marketing campaigns, including newsletters and automated workflows.
- Segment email lists and personalize content to improve open rates and conversions.
Analytics and Reporting:
- Monitor and analyze digital marketing performance using tools like Google Analytics, Google Search Console, and social media insights.
- Prepare and present regular reports on key metrics, campaign performance, and actionable insights.
Advertising and Promotions:
- Plan and execute digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.).
- Monitor ad performance and optimize campaigns for better results.
Trend Monitoring and Innovation:
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Experiment with new features, platforms, and techniques to keep our digital marketing efforts fresh and effective.
Qualifications:
Education:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
- Proven experience as a Digital Marketing Specialist, with 5 years of experience managing digital marketing campaigns.
- Demonstrated success in driving brand awareness and lead generation through digital channels.
Skills:
- In-depth knowledge of various digital marketing channels (SEO, SEM, PPC, social media, email marketing).
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.).
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent understanding of content marketing and social media strategies.
- Strong communication and collaboration skills.
- Creative mindset with a keen eye for design and visual content.
- Ability to manage multiple projects and meet deadlines.
Benefits:
- Competitive Salary: Based on experience and qualifications.
- Professional Development: Opportunities for skill enhancement and career growth.
- Health Benefits: Comprehensive health insurance coverage.
- Work-Life Balance: Flexible working arrangements and paid time off.
- Innovation Culture: Opportunity to contribute to cutting-edge projects and technological advancements.
Requirements:
- Eligibility: Must be eligible to work in the UK.
- Language: Proficiency in English.
- Experience: Minimum 5 years of relevant experience in digital marketing.
Why Join Us:
At Tazzer Group, we offer a stimulating and supportive work environment where your expertise in digital marketing will play a crucial role in shaping our online presence and driving our growth. Join our team and be part of a company committed to excellence and innovation in digital marketing.